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Event Details

    Employer Brand and Culture: a Competitive Advantage from Talent Acquisition to Engagement

    Date: May 8, 2013, 5:30pm – 8:00pm
    Bay Area Human Resource Executives Council
    Walmart Global eCommerce
    850 Cherry Avenue
    San Bruno, CA 94066
    Members $45, Invited Guests (non-members) $65
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    Given the global stage on which many of our organizations conduct business today, there is a high probability that our candidates are also our consumers of the products and services of our company’s.  Combine that with the competitive labor market for talent, the proliferation of social media, the increase of direct sourcing driving unwanted turnover, the unemployment rate in economies around the world and other factors, the impact of acquiring talent on brand and culture is even great than before. 

    The need for consistency between the stated brand, values and culture and the actual experience is imperative to the hiring experience.  The experience candidates have will determine their opinion of your brand going forward as a consumer and impact their likelihood of actually accepting or declining an offer should you decide to pursue them.  It could also impact their success in their new role if there is inconsistency between the stated culture and values versus the actual once they join the organization.  Hence, consistency in messaging and experience is critical.  What is your candidate experience saying about you?  Is your experience consistent with your brand and culture messaging?  In this session you will explore the best practices of leading companies in terms of building enduring employment brands and culture that:

    • Attract the right talent for your organization with sharp, consumer-ready messaging regarding brand, culture and values
    • Crafting a brand that communicates the culture that enhances engagement and serves as a behavioral foundation for your workforce
    • Build a competitive advantage in the hearts and minds of your team members that drives engagement and retention
    • Explore a multi-step process to assess your brand and monitor its health over time.


    Jody Ordioni
    President of Brandemix
    Michael Cox
    Vice President, HR and Talent Acquisition
    Walmart Global eCommerce

    Michael Cox is the Vice President, HR and Talent Acquisition for Walmart Global eCommerce.  His career spans over 25 years as a strategic HR business leader and partner.  In addition to his work at Walmart, Michael has working is many well-known organizations such as Bank of America, eBay and First Data Corporation.  He has worked in a variety of industries including financial services, insurance, healthcare and eCommerce.  He is also an instructor in the HR Management program at UCSC Extension Silicon Valley.  In his spare time, Michael is very active in the community supporting a variety of organizations.

    Jody Ordioni is the President of Brandemix.  She leads the firm in creating brand-aligned workforce communications that connect employees to cultures, companies and business goals. She engages with HR professionals and corporate teams on how to build and promote employer brands, and implement best-practice talent acquisition strategies across all media and platforms. Her personal mantra is “one brand” and her mission is to integrate marketing, internal communications and social media to foster a seamless brand experience through the employee lifecycle.

    Meeting Format

    • 5:30 - Registration, networking, hors d'oeuvres, and beverages
    • 6:15 - BAHREC business
    • 6:30 - Program with Michael & Jody
    • 8:00 – Adjourn and additional networking
    fee includes program, hors d'oeuvres and beverages (soft drinks, tea, coffee)
    $45 BAHREC Member  - $65 Non-Member Invited Guest
    *** An additional $10 fee applies to walk-ins, as space is available
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    PreApproved for 1.5 HRCI credits in Business Management and Strategy