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Event Details

    The Power of Social Media and Marketing Your Company, BUT Can HR & Twitter Get Along?

    Date: March 20, 2013, 5:30pm – 8:00pm
    Bay Area Human Resource Executives Council
    Citrix Strategic Headquarters
    4988 Great America Parkway, Santa Clara, CA 95054
    We are in Building 1
    $45 members, $65 invited guests
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    Join us in this NEW-FORMAT with Social Media Drivers

    Each participant will need a Twitter handle to participate in the program, if you don’t already have one, it’s time.  Participant Tweets will be projected/shared as we navigate the panel discussion.

    Key Points:

    • Learn how most Social Media tools work
      • Basics for recruiting, branding, marketing
      • Twitter 101 (do’s and don’ts)
      • Keys to managing ANOTHER source of info (emails, etc.)
    • Discuss Connecting Communities, the benefits of: Linkedin Groups, Google+, Pinterest, Yammer, Rypple
    • The Risks: Legal aspects: Calif. Social Media Privacy Act, effective Jan. 1, 2013
    • Strategies for creating a Social Media Strategy that supports your company culture and ER branding efforts

    Meeting Format

    • 5:30 - Registration, networking, hors d'oeuvres, wine and beverages
    • 6:15 - BAHREC business
    • 6:30 - Program with interactive twitter Q&A
    • 8:00 – Adjourn and additional networking


    We've asembled a great panel of experts in social media.  They will present some of the challenges HR faces and legal landmines that are avoidable.  You will be Tweeting by the time you leave. :-)



    Natascha Thomson

    Author, Trainer, Founder at MarketingXLerator


    Cherie Del Carlo

    Change Communications Lead at Cisco Systems




    Perrine Crampton, PMP

    Community Programs Manager at Citrix


    Moderated by:

    Tony Deblauwe

    Sr. HRM at Citrix


    You will be particpating in this program through social media channels, it will change the way you think about Twitter.

    Timely Forbes article on the topic:

    Select Member or Non-Member
    My relationship with Twitter
    No Twitter Handle yet, BUT I'll join webinar for 15 min on:
    I have a Twitter handle it is: